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Notes for service business owners

Short, practical notes on answering, following up and getting found, from Scott Johnson in Cary, NC.

Follow-up

The warmest list you're not working

Last month's estimates that didn't book are the warmest list your business has. Here's a 30-minute exercise to find out how much follow-up they actually got.Read more →: The warmest list you're not working
Repeat business

The customers who already said yes once

Every service business has a list of past customers and old estimates it isn't using. One plain, personal message can bring work back without spending on ads.Read more →: The customers who already said yes once